How to add your business to ChatGPT

What ChatGPT Business Hub is

Business Hub is the part of ChatGPT where a business claims its profile, keeps its details up to date, shares product information and sees how people engage with it. It is not the paid ChatGPT Business plan for teams. OpenAI's setup guide says you do not need an Ads account or a ChatGPT Enterprise agreement to claim an eligible business.

You can claim a business if you own it or are authorized to represent it. Availability depends on the business's location and type.

Steps 1 to 6 work for any business and end with a claimed, verified profile. The second part is for shops on STACKS: we add your DNS record, give you a feed to connect, and help manage the profile.

What to have ready

• Your own ChatGPT account. The owner, or someone authorized to represent the shop, does the claim.
• The business phone, in reach. If you verify by phone, the code goes to the number on the listing.
• Access to your domain's DNS settings, or someone who can add a record for you, if you verify by website domain.
• A government-issued ID and a phone with a camera for the identity check.
• Your business records: legal name, any trading name, business type, a physical address that is not a P.O. box, and your registration or tax number. OpenAI says these should match your official business records.

Step 1: Open Business Hub and find your shop

1. Sign in to ChatGPT. In the sidebar, select Explore, then Business. You can also go straight to chatgpt.com/business-hub.
2. Search for your business by name.
3. Select the listing that matches your shop and confirm the ChatGPT account you will use to manage it.

If your shop does not come up, you may see an option to add it. If you do not, message us on WhatsApp.

If you see Contact support, the listing is locked. Select it to ask OpenAI for access. If the business is already claimed by someone else, open its profile, select the more options menu, then Dispute ownership.

Step 2: Verify your claim

ChatGPT shows the verification methods available for your listing. Use one of them.

Method	What you do	Fits
Business phone	Choose a text message (SMS) or an automated call, select Get code, and enter the code sent to the number shown.	A repair shop with a storefront and a listed phone number.
Business email	Select Get code and enter the code sent to the email address associated with your business.	Any shop whose listed email you can open.
Website domain	Add the TXT record ChatGPT shows to your domain's DNS settings, then select Verify domain.	An online store, or any shop with its own domain.
Shopify store	Select Connect Shopify and log in to the store.	Stores that run on Shopify.

Verifying by website domain

1. Select Website domain. ChatGPT shows a TXT record with three parts: the type, the name or host, and the value.
2. Add that record in your domain's DNS settings, copying all three parts exactly. If someone else manages your domain, ask them to add it.
3. Go back to ChatGPT and select Verify domain, then follow any remaining prompts. DNS changes can take time to appear, so if it does not verify on the first try, wait and try again.

On a STACKS site, we add the record for you.

When asked for your business name, enter your legal business name, not a trading name or DBA.

Step 3: Wait for claim approval

OpenAI reviews your claim and emails you its decision or a request for more information. It does not give a time: its guide says review time varies. Wait for the review to finish before trying again.

Step 4: Verify your identity with Persona

Claiming is not the last check. OpenAI uses a company called Persona to confirm who you are. Until Persona is approved you cannot publish changes to your business information, connect a feed or view insights. The blue check on a profile comes from this step, not from the claim.

1. Open the Business tab and select your profile.
2. In your business overview, find Complete verification with Persona and select Verify. During a new claim the buttons read Verify with Persona, then Continue to Persona.
3. Follow Persona's instructions. Expect to show a government-issued ID using your phone's camera and to enter your business details.
4. Wait for OpenAI's email with its decision.

When asked for your business name, enter your legal business name, not a trading name or DBA.

If the check fails or expires, follow the instructions in the email. If Try again is available, select it and submit corrected information.

Step 5: Fill in your business information

Once the claim and Persona are both approved, open your profile in Business and update:

• Your website
• Your business description
• Your product or service category
• Your logo, and a cover photo if you want one
• Your delivery policy and return policy

OpenAI reviews and publishes changes, and they can take time to show up in a listing or an answer. ChatGPT may also use other sources when it answers questions about your shop, so keep your website and your other listings saying the same thing.

Step 6: Check your insights

Open your business in Business Hub and select Insights. It shows activity for the past 28 days:

• Mentions. For a local business, a mention counts when ChatGPT shows a result for that location. For an online business, it counts when ChatGPT references the website. The brand name alone does not count.
• Website clicks. How often people click through to your site.
• Discovery topics. Common themes in the answers that mentioned your business. You do not see anyone's individual questions.

A blank number does not have to mean zero. OpenAI says it can mean activity has not reached the reporting threshold or data is still being collected.

If you get stuck with OpenAI

A locked listing, a failed Persona check or a claim that stays pending is OpenAI's to fix. Contact OpenAI Support with the step you were on, the error message and a screenshot with private details removed.

That is the whole setup for any business: your profile is claimed and verified.

For STACKS shops: DNS, your feed and sharing access

Verifying by website domain on a STACKS site

Your DNS is shared with STACKS, so you do not need to log in to a domain registrar. We add the record for you.

1. In step 2, select Website domain. You will see a TXT record with three parts: the type, the name or host, and the value.
2. Copy all three exactly and send them to STACKS on WhatsApp or at openai@stacks.tech. A screenshot plus the pasted value is best, because the value is long and easy to mistype.
3. We add the record and reply to tell you it is in place.
4. Go back to ChatGPT and select Verify domain, then follow any remaining prompts. DNS changes can take time to appear, so if it does not verify on the first try, wait and try again.

Connect your STACKS feed

A feed gives ChatGPT structured details straight from your STACKS site. Repair and Ecom are separate feeds, and each one comes only with its own Stack.

• Repair feed: for shops on the Repair Stack. It lists every repair you have a set price for, like an iPhone 15 screen repair for $129, and links each one to that repair's page on your website, where customers book it.
• Ecom feed: for shops on the Ecom Stack. It holds the devices you list for sale. More on ChatGPT shopping.

Repair shops: get your feed ready first

Your repair feed builds itself from the prices on your own repair website. It exists once both of these are true:

• Your shop is in the US and your prices are in US dollars.
• At least one repair has a set price.

Your website does not have to show your prices. If it hides them, message STACKS on WhatsApp and we switch your feed on. Your website keeps hiding them.

Only repairs with one set price go in. A repair left blank or at 0 (quote only, call for price) is left out, and so is a price range like 229-299. When you change a price, the feed picks it up within 15 minutes. There is nothing to upload again.

Your feed address is on your own repair website. It is always your domain followed by /api/feed/chatgpt.jsonl.gz, like this:

If that address says "not found", your shop is outside the US, has no repair with a set price yet, or hides its prices and has not asked STACKS to switch the feed on.

Online stores: your Ecom feed

Your Ecom feed builds itself from the devices you list for sale in the Ecom Stack. It is for stores in the US, and a device with no price is not offered. The address follows the same pattern on your store's own domain: your domain, then /api/feed/chatgpt.jsonl.gz.

Connect the feed in Business Hub

STACKS sends you your feed address. If you do not have yours, ask us on WhatsApp. Then:

1. Open your business in Business Hub and select Products in the left menu. If you have not finished the Persona check in step 4, you will be asked to verify your identity first.
2. Select Add products.
3. On Add products to ChatGPT, the Product feed name is optional. Type a name if you want one, then select Next.
4. Select Use a hosted URL and paste your STACKS feed address. Do not pick the file upload or SFTP options.
5. If you are asked for the countries and currencies you sell in, choose them.
6. On Set update cadence, choose Daily, then select Submit.
7. Back on the Products screen, check the Issues tab. If it reports an error, send STACKS a screenshot or the exact error message, plus your site address, on WhatsApp.

OpenAI is plain about the limit here: connecting a feed does not guarantee that ChatGPT recommends your products.

Invite STACKS and your team

The admin who claimed the business can add teammates and give an agency access. Invite STACKS first, so we can help manage your profile and your feed, then add your own staff the same way.

1. Open your business overview in Business Hub.
2. Select Invite in the upper right corner of the screen.
3. In the Invite business admins dialog, enter openai@stacks.tech to invite STACKS and send the invite.
4. Tell us on WhatsApp that the invite is sent, so we can accept it.
5. Repeat for each of your own team members. Each one accepts using their own ChatGPT account.

If you see "Unable to invite"

If you manage your listing from a ChatGPT workspace account, the invite will not go through right now (as of November 14, 2026). ChatGPT shows Unable to invite and says the business profile is managed in a ChatGPT workspace.

That does not stop your setup. Message STACKS on WhatsApp and we will set you up another way.

• Never share your login. OpenAI says to use each person's own ChatGPT account.
• Do not forward your personal claim invitation email to give someone access. Use Invite.

If you get stuck with STACKS

The DNS record, your feed address or a feed error is ours to fix. Message STACKS on WhatsApp or email openai@stacks.tech.

These steps follow OpenAI's own setup guide, Setting up your business on ChatGPT, as it read on November 14, 2026. Business Hub is new and the screens may change.